CULTURE

Many data and researches highlight a strong growth in cultural consumption in Italy. This can be referred to a double reason: on the one hand, new segments of public have access to cultural consumption and, on the other, for those who are already active, cultural consumptions are more intense and diversified.

In a very crowded and competitive landscape, the most advanced cultural organizations are getting ready to give their offering visibility and distinctiveness, activating evolved and innovative strategies to engage their audience.

Within cultural field, Seamless has developed a meaningful experience alongside important cultural institution, supporting them in defining their offering and strategies of relationship with audience and with stakeholders.

 

Seamless team worked with: Teatro alla Scala in Milan, Triennale in Milan, Giuseppe Verdi Symphony Orchestra in Milan, the MiTo Festival, the Teatro Ristori in Verona.


POSITIONING e ANALISI della DOMANDA

Analysis of benchmarking and positioning of cultural organizations with respect to the main elements of distinctiveness


CUSTOMER SATISFACTION analysis

Customer satisfaction analysis with respect to cultural organizations and their offering, along with assessment of the impact on cultural consumption of the target


WEB REPUTATION, WEB PRESENCE analysis

Analysis of the impact of the cultural offering, both on economic and social level


ANALYSIS OF THE ECONOMIC AND SOCIAL IMPACT

Analysis of the presence of cultural institutions on the web and their online reputation for current and potential audience