Today, the innovation processes that characterize the market, ask market research to offer new tools and a stronger capability to connect to companies’ creative and development paths.
Our experience allows us to understand what the customer needs in the different steps of the development and innovation process, to design the best research path and to choose the most effective technical and methodological tools.
Facing research on products’ and services’ innovation,
what we always try to do is to keep a double level of reading:
on the one hand focusing on the relevant details, on the other
connecting specific aspects with more general trends and dynamics of change.
As to guarantee maximum reliability and efficiency, we are able to integrate the classic tools of market research with the new opportunities offered by digital and by neuro-marketing tools.
Concept analysis related to new products and services, starting from consumer needs evaluation
Analysis and support for concept generation and new products and services development, along to the design of the most effective marketing mix for their positioning
Evaluation of pack characteristic and potential and support for the optimization
Support for the design of the most effective brand strategy in promoting a relevant relationship with consumers