The new media ecosystem has not only changed communication’s rules but, above all,
has deeply changed consumer’s mindset, the way he perceive himself and the reality around him, the way he thinks and chooses.
Therefore, communication strategies have not only the purpose of activating a call-to-action directly aimed to the purchase, but they are aimed to activate a broader exchange and interaction between the brand and its consumers.
Our team analyzed this radical change of paradigm and their implications for marketing, coordinating the researches of ConMe Laboratory of Politecnico of Milan, an experience characterized by a disruptive and innovative approach.
When we deal with researches focused on communication, we use a natively cross-media approach,
where the communication tools are analyzed considering customer’s media journey.
Consumer’s choice and consumption process analysis and evaluation of its relationship with the brand (online and offline)
Analysis of the experience that the consumer makes about brand, its values, products and services
Test on cross-media campaigns for offering optimization, in terms of content, formats and trans-media story telling on the different platforms
Analysis of the brand’s web presence and its online reputation