Seamless approach to research for publishers and media companies is natively cross-media
and starts from the awareness that it is necessary to combine traditional measurement and analysis parameters with innovative tools to intercept and understand the logics that guide new media usage.
In the new media ecosystem, subjects access content by switching seamlessly from one platform to another, driven by needs and motivational sets that vary at different times of their media day.
The media offering is therefore called to offer products with cross-media narrative architectures, where each platform plays specific narrative and relational roles,
to fully respond to the needs of the public and offer an increasingly rich, engaging and involving experience.
Seamless is able to support the media companies in catching the opportunities offered by the new media ecosystem, providing insight and elements of strategic and operational orientation for the cross-media articulation of content, as well as for using new media as key elements within the engagement and retention of their public.
Product test, for new formats or optimization of existing formats
Analysis of the cross-media consumption paths of the audience
Cross-media analysis of media products/events consumption on different platforms
Analysis to support the design of natively cross-media products