In the last few years, the Real Estate has progressively focused its strategic and product choices on a deeper understanding of market requirements.
As to gain competitive advantages, the players are now aware they have to meet
housing needs that has deeply changed in terms of architectural, technological and service content, and has greatly differentiated according to the different market segments.
In this market oriented based perspective, Seamless is able to support the go-to-market strategy of its customers, through a complete range of analysis and consulting tools.
At the center of our proposal there are research that allow to directly involve the market targets with different methodologies (interviews, focus groups, surveys, web monitoring, etc.).
Our team had the opportunity to work closely with some of the most important players on market:
Citylife, Euromilano, Generali Gestione Immobiliare, Hines, Milan.
DESIGN & PLANNING:
Highlight of the local and international best practices and competitive landscape analysis of the current housing offering
Masterplan actractiveness evaluation, with respect to both functional and «life experience» benefits
Attractiveness and appealing analysis of the real estate product and evaluation of the consistency with target housing needs
MARKETING & COMMUNICATION:
Insight and elements of orientation to define the most effective strategies for project positioning
Support for the design of the most effective marketing&communication strategy for project positioning and promotion
Conception of narrative contents aimed at “telling” the evolution of the project according to social needs and desires expressed by the city in general and by the target in particular
Identification and profiling, for both current and potential target users
Support aimed at identifying the most potential commercial strategies for optimizing the conversion rate