We do not believe in standardized approaches or reassuring predefined formulas, but we believe that every research must find the most appropriate tools to provide concrete answers to specific client questions.
In this perspective, in our work, we integrate the classic tools of market research with new digital tools and neuro-marketing tools.
This allows us to guarantee our customers effectiveness, reliability and economic and efficiency.
For both B2C and B2B research, we use an integrated set of qualitative tools to generate insight, with all types of consumer and professional targets
We offer an integrated set of on-line and off-line quantitative tools, using qualified partners, both locally and internationally
We integrate traditional qualitative tools with innovative tools offered by the digital world
We involve consumers in creative workshops that stimulate the generation of insight for conception, design and fine tuning of products and services
We design and implement corporate workshops to support innovation processes in a participatory, creative and effective way
We analyze consumers’ usage habits of products and services to investigate their experiences, both on a functional and experiential level
Through an integrated approach made by observation, ethnographic and in-depth interview, we analyze the paths of choice and purchase of consumers at the POS
We study the consumer within his life context to better understand emerging social habits and practices
Adopting an integrated approach to support research, we use the most innovative neuroscientific methodologies (eye-tracking, biofeedback, facial expressions, etc.)
We carry out research on consumer attitudes and behaviors to provide useful insights for offering optimization and development
We analyze and monitor the brand-consumer relationship on different web platforms through Social Media Monitoring Tools
We use web tools to analyze and monitor the image and the reputation of the brand within the media ecosystem
We use a qualitative approach to explore the use of media and the relational dynamics involved