Healthcare Positioning Benchmark (HPB)
The Challenge
In a rapidly evolving healthcare landscape marked by increasing competition, financial pressure, and rising patient expectations, healthcare organizations are being called to rethink their strategies for communication, positioning, and engagement. What are patients truly looking for? How is the organization perceived compared to its competitors? What impact are communication efforts actually having?
Our Solution
We have developed a multiclient research project designed to provide clear, actionable answers to these crucial questions. This integrated study offers healthcare organizations a comprehensive and comparative view of their market position across all key dimensions:
- Brand awareness
- Strategic positioning
- Customer / patient satisfaction
- Customer experience
- Brand loyalty / Net Promoter Score (NPS)
What Makes This Project Unique
- Competitive benchmarking: Each organization can compare its results with peers of similar size, geographic area, and target audience.
- Comprehensive perspective: The research covers the full patient journey, from initial contact through post-treatment.
- Customization: Beyond the standard report, optional in-depth modules can be added based on specific needs.
- Actionable recommendations: Data is translated into concrete, personalized action plans, supported by consulting.
Methodology & Tools
- Structured surveys targeting patients
- In-depth qualitative interviews with patients and internal stakeholders
- Comparative reports and visual infographics for strategic and accessible insights
Target stakeholders
- Healthcare executives focused on strategic positioning and performance
- Marketing and communication leaders seeking solid data to guide decisions
This research is more than just an analysis—it is a strategic tool designed to help healthcare organizations grow in a conscious, consistent, and competitive way.
